Search Engine Optimization (SEO) has been one of the core activities in digital marketing over the past 20 years. It has been used by businesses of any size in order to enhance visibility, traffic, and online sales. However, throughout the years you ...
In 2025, as AI‑powered tools like ChatGPT, Google Search Generative Experience (SGE), Claude, Perplexity and others become mainstream, a new optimization discipline has emerged: Generative Engine Optimization (GEO). GEO goes beyond traditional SEO,it ...
