Platform: Custom WordPress Development + Ordering System
Company: MediaMindDMC
Industry: Food & Beverage / Fast-Food Chain
Project Type: Website Redesign, UX Optimization, Menu Architecture, Mobile App Integration
Project Vision
Cheezious is one of Pakistan’s fastest-growing fast-food brands, known for its cheesy pizzas, zinger burgers, and Behari rolls. The goal was to create a digital ordering experience that reflects the brand’s bold flavors, youthful energy, and local love — while making online ordering seamless across devices.
MediaMind DMC was entrusted with revamping the website’s structure, optimizing the menu flow, and integrating mobile-first design principles. The result is a vibrant, responsive platform that delivers “cheezy khushiyan” with every click.
Tools & Technologies Used
Tool / Plugin | Purpose |
---|---|
WordPress CMS | Content management and scalability |
Custom Ordering System | Online menu browsing, cart, checkout |
Elementor Pro | Page design and layout customization |
Yoast SEO | On-page optimization for menu items and blogs |
Google Tag Manager + GA4 | User behavior tracking and funnel analysis |
Mobile App Integration | Seamless transition between web and app ordering |
Multilingual Setup | English and Urdu language support |
Custom CSS & JS | Interactive menu animations and hover effects |
Design & Branding Highlights
- Bold Visuals: High-resolution food photography with vibrant colors
- Menu Architecture: Categorized sections like Pizza Deals, Burgerz, Platters, Starters
- Local Flavor: Urdu typography and desi design elements for cultural relevance
- Mobile Optimization: Fast-loading, thumb-friendly navigation for on-the-go orders
- Promotional Banners: Highlighting deals, combos, and seasonal offers
- App CTA: Encouraging users to download the mobile app for faster access
Performance & Results
- User Engagement: Increased time-on-site and menu exploration
- Order Volume: Boosted through simplified checkout and mobile-first UX
- SEO Visibility: Ranked for fast-food keywords across major cities
- Brand Loyalty: Strengthened through blog content and localized design
- Cross-Platform Consistency: Unified experience across web and mobile app
Client Feedback
“MediaMindDMC helped us turn our flavor into a digital experience. Our customers now order faster, stay longer, and come back more often.”
— Cheezious Team
Why It Stands Out
This project showcases MediaMind DMC ability to blend food branding, UX strategy, and technical precision into one delicious digital experience. From menu flow to mobile integration, Cheezious.com is a benchmark in fast-food e-commerce.