Artificial Intelligence (AI) is not simply a buzz-phrase like many tend to think in the modern fast-moving world the modern business transformation is based on it. Digital marketing is one of the sectors that are changed dramatically. Based on automation ...
Exploring the Role of Content in Digital Marketing
And nowadays on the Internet, it is not only about ads or constant push marketing anymore. Instead, digital marketing requires value‑oriented content that creates awareness, educates, and effectively communicates with clients. Exploring the Role of Conte ...
GEO: Why Generative Engine Optimization Matters for Ranking
In 2025, as AI‑powered tools like ChatGPT, Google Search Generative Experience (SGE), Claude, Perplexity and others become mainstream, a new optimization discipline has emerged: Generative Engine Optimization (GEO). GEO goes beyond traditional SEO,it focu ...